Paywalls

Sophi for Paywalls solutions include a content paywall engine and our fully dynamic, real-time, personalized paywall decisioning engine. Sophi Dynamic Paywall Engine is an AI-powered decisioning engine that optimizes your existing paywall, making it easy to see the potential of your content and its value to your users. It analyzes both content propensity and user behaviour to determine which content should remain free and generate greater advertising revenue, or be put behind a paywall, where the subscription revenue opportunity is greater.

Fully Dynamic, PersonalisedPaywall Engine

Sophi Dynamic Paywall Engine is a fully dynamic, real-time system that optimizes your current paywall. It analyzes both content + user-propensity to decide when to show a paywall to visitors in order to maximize conversions, ad revenue and engagement. Added to your generic metered wall, this paywall engine knows when to give up rather than alienate readers and lower engagement.

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Content-PropensityPaywall Engine

Sophi Content Paywall Engine uses complex natural language processing to analyze every piece of content and select what to put behind your paywall - or leave in front of the wall to gain ad revenue. It can be used as either a recommendation tool for publishers, or to automatically paywall stories as they’re published, with easy editorial overrides.

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‘’We wanted to see how much farther Sophi could take us, so we tested Sophi Content Paywall on one of our largest sites. The results were transformative. We were hoping for a 10% lift in conversion rate and Sophi delivered four times that result. We’re continuing to roll out Sophi solutions across more of our sites as we speak.‘’
-Neil Katz, Chief Customer Officer, Advance Local

Other paywall tools look solely at your readers’ propensity for subscribing. This can be helpful in understanding how readers behave on your site. But it’s only part of the equation.

Sophi for Paywalls decisioning engines measure both user propensity and content propensity. By taking a closer look at which content your readers are more likely to pay for, your editorial team will have better insights into the true value of your content.