Fully Dynamic, PersonalisedPaywall Engine

Sophi Dynamic Paywall Engine is a fully dynamic, real-time system that optimizes your current paywall. It analyzes both content + user-propensity to decide when to show a paywall to visitors in order to maximize conversions, ad revenue and engagement. Added to your generic metered wall, this paywall engine knows when to give up rather than alienate readers and lower engagement.

Content-PropensityPaywall Engine

Sophi Content Paywall Engine uses complex natural language processing to analyze every piece of content and select what to put behind your paywall - or leave in front of the wall to gain ad revenue. It can be used as either a recommendation tool for publishers, or to automatically paywall stories as they’re published, with easy editorial overrides.

‘’We wanted to see how much farther Sophi could take us, so we tested Sophi Content Paywall on one of our largest sites. The results were transformative. We were hoping for a 10% lift in conversion rate and Sophi delivered four times that result. We’re continuing to roll out Sophi solutions across more of our sites as we speak.‘’

-Neil Katz, Chief Customer Officer, Advance Local

Integrated Insights, Precise Predictions

Other paywall tools look solely at your readers’ propensity for subscribing. This can be helpful in understanding how readers behave on your site. But it’s only part of the equation.

Sophi for Paywalls decisioning engines measure both user propensity and content propensity. By taking a closer look at which content your readers are more likely to pay for, your editorial team will have better insights into the true value of your content.

This integrated view creates a fully dynamic paywall engine that’s based on your own readers and your own content.

Developed, tested and trusted by the #1 news brand in Canada.

Sophi for Paywalls was born in the newsroom of The Globe and Mail and has helped Canada's leading newspaper to remain a leader in the industry.

Increase in subscription conversions
Increase in registered visitor engagement
Increase in reader loyalty

Awards and Recognition

Digital Media Awards Worldwide 2021

1st place for Best Paid Content Strategy

Digiday Media Awards 2021

1st place for Best Publisher Platform

INMA Global Media Awards 2021

1st place for Best in Show in North America 1st place for Best Use of Data to Automate or Personalize

Online Journalism Awards 2020

1st place for Technical Innovation in the Service of Digital Journalism

World Digital Media Awards 2020

1st place in Best Digital News Start-Up

North American Digital Media Awards 2020

1st place in Best Digital News Start-Up

See for Yourself

Get in touch today to learn how Sophi can transform your business.

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