Sophi for Paywalls is an AI-powered, fully dynamic paywall that makes it easy to see the potential of your content and its value to your users. It analyzes both content propensity and user behaviour to determine which content should remain free and generate greater advertising revenue, or be put behind a paywall, where the subscription revenue opportunity is greater.


Sophi’s Content-Propensity Paywall uses complex natural language processing to analyze every piece of content and select what to put behind a paywall - or leave in front of the wall to gain ad revenue. It can be used as either a recommendation tool for publishers, or to automatically paywall stories as they’re published, with easy editorial overrides.

Content + User-PropensityPaywall

Sophi’s Content + User-Propensity Paywall is a fully dynamic, real-time system that decides when to show a paywall to visitors in order to maximize conversions, ad revenue and engagement. Unlike a generic metered wall, this paywall knows when to give up rather than alienate readers.

Awards and Recognition

INMA Global Media Award 2021

1st place for Best in Show in North America (Sophi Dynamic Paywall) 1st place for Best Use of Data to Automate or Personalize (Sophi Dynamic Paywall)

Online Journalism Award 2020

1st place for Technical Innovation in the Service of Digital Journalism

World Digital Media Award 2020

1st place for Best Digital News Start-Up

North American Digital Media Award 2020

1st place for Best Digital News Start-Up

Developed, tested and trusted by the #1 news brand in Canada.

Sophi for Paywalls was born in the newsroom of The Globe and Mail and has helped Canada's leading newspaper to remain a leader in the industry.

Increase in subscription conversions
Increase in registered visitor engagement
Increase in reader loyalty

Integrated Insights, Precise Predictions

Other paywall tools look solely at your readers’ propensity for subscribing. This can be helpful in understanding how readers behave on your site. But it’s only part of the equation.

Sophi for Paywalls measures both user propensity and content propensity. By taking a closer look at which content your readers are more likely to pay for, your editorial team will have better insights into the true value of your content.

This integrated view creates a fully dynamic paywall that’s based on your own readers and your own content.

See for Yourself

Get in touch today to learn how Sophi can transform your business.

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