Leadership Team

The Sophi team consists of over 70 data scientists, engineers, QA analysts, business development managers, marketing professionals, customer success staff, account executives and support staff who are led by an innovative and progressive leadership team.

Mike O'NeillChief Executive Officer and Founder

Mike is the CEO and founder of Sophi. He leads a group of 50 data scientists, engineers, product managers and scrum masters who build incredible things every day, such as real time algorithms, NLP processes, and analytics. Prior to this, he was Managing Director, Data Science and Digital at The Globe and Mail where he lead similar teams. His background is Data Science, helping big brands in telecom, banking, high-tech and media for the past 18 years.

Shane NazarethVP

Shane is the VP of Revenue at Sophi. In his role, Shane oversees the Sales and Customer Success efforts across new and existing clients. Both Sales and Customer Success work closely with Product and Engineering teams to not only meet our customers' objectives, but also bring new innovation to the platform. Before Sophi, Shane was the Country Manager for Uber Enterprise Canada. Prior to that, he built out some of the Amazon Web Services and Microsoft Cloud teams in Canada. Shane brings 15 years of experience in building teams in high-growth software and services environments. Shane has successfully founded and exited a few of his own start ups. In his spare time, he also advises a plethora of digital and technology start ups.

Gabe GondaVP

Gabe is a VP at Sophi. In his role, Gabe assists the business by opening new markets and helping to foster partnership opportunities. For the last four years as a member of the Globe’s executive leadership team, Gabe has developed opportunities and driven results for multiple lines of business and assisted in shaping corporate strategy. Prior to this, Gabe spent eight years in senior positions in The Globe and Mail newsroom, where he oversaw teams ranging from Opinion, to Arts, to Features and led numerous award-winning journalists. Gabe spent the first decade of his career in a variety of positions at the Toronto Star, include Insight editor, city hall reporter and assignment editor. Gabe is a member of the board of the Bentway Conservancy and a past co-chair of the Canadian Art Foundation.

Lydia JinManaging Director, Technology

Lydia is Managing Director, Technology at Sophi. She oversees the engineering teams and their projects to drive innovation and provide customer solutions. She was previously Director, Digital Development in charge of building theglobeandmail.com and its e-commerce platform. Lydia has 20 years of experience building and managing online products, spanning the full development life cycle.

Sonali Verma Director, Business Development

Sonali Verma is Director, Business Development at Sophi. In her role, she works with publishers all over the world to help them understand how to use data for culture change and business transformation, and with the Sophi software development team to build tools that solve clients’ problems. She was previously deputy head of audience in the newsroom and senior editor in charge of audience engagement, overseeing the Globe's digital pages as well as social media operations. She earlier worked as a reporter, editor and producer at Reuters, CNBC and Bloomberg News in New Delhi, London, Hong Kong, Singapore and Manila.

Ariel BurkettDirector, Partnerships

Ariel Burkett is Director, Partnerships at Sophi. She builds strategic relationships with global partners, while also helping to lead Sophi’s new market strategy. Ariel brings a fresh perspective to her clients’ challenges, builds trusted relationships, and provides results-based outcomes that increase revenue through customer acquisition, engagement, and content optimization. In her previous role at The Globe and Mail, she led enterprise sales where she was responsible for developing a new vertical for women in business, and she also spearheaded subscriber retention initiatives. Ariel spent several years at Rogers Media in a sales capacity in both B2C and B2B business units, most recently as Associate Publisher. Ariel previously spent time in London working in business development at The Telegraph Media Group.

Alasdair McKieDirector, Customer Success

Alasdair McKie is the Director of Customer Success for Sophi, working with its customers to connect with their audiences using AI and automation. Previously, he was a manager with The Globe and Mail's digital product team. He has worked both in the newsroom as an editor and in publishing technology, helping to shape The Globe's publishing systems for over a decade.