Leadership Team

The Sophi team consists of over 50 data scientists, engineers, QA analysts, business development managers, marketing professionals, customer success staff, account executives and support staff who are led by an innovative and progressive leadership team.

Mike O'NeillCo-Founder and Chief Executive Officer

Mike is the Co-Founder and CEO of Sophi.io. He leads a group of 50 data scientists, engineers, product managers and scrum masters who build incredible things every day, such as real time algorithms, NLP, and analytics. Prior to this, he was Managing Director, Data Science and Digital at The Globe and Mail where he lead similar teams. His background is Data Science, and he has been doing this for big brands in telecom, banking, high-tech and media for the past 18 years.

Gordon EdallCo-Founder and Chief Revenue Officer

Gordon is the Co-Founder and CRO of Sophi.io. He leads the operations, sales, marketing and business development teams to help content-focused enterprises make the most of Sophi's AI-powered automation, optimization and prediction capabilities. Prior to his current role, he was the Managing Director of The Globe and Mail’s innovation lab, Lab351. The lab was centered around exploring the intersection of machine learning and user experience, leading to the launch of several commercial products and eventually the decision to invest in the launch of Sophi as a startup. Prior to the lab, Gordon helped launch the data science group at The Globe and Mail, managing the build of the advanced analytic stack including the predictive modeling and recommendation systems the company relies on today. Earlier in his career, he was an investment editor and columnist and as well as a TV producer.

Neal Madan Chief Financial Officer

As CFO, Neal oversees Sophi's financial operations and works with the leadership team to help shape commercial strategy. At The Globe and Mail, Neal’s role as Managing Director, Corporate Development & Planning included spearheading the company’s long-term strategic planning, corporate development activities and business decision support. Prior to this, Neal was a Director at PricewaterhouseCoopers, where he acted as a senior advisor to clients in connection with corporate M&A, restructurings, and other special projects.

Gabe GondaVP

Gabe is a VP at Sophi.io. In his role, Gabe assists the business by opening new markets and helping to foster partnership opportunities that benefit all participants. For the last four years as a member of the Globe’s executive leadership team, Gabe has developed opportunities and driven results for multiple lines of business and assisted in shaping corporate strategy. Prior to this, Gabe spent eight years in senior leadership positions in The Globe and Mail newsroom, where he oversaw teams ranging from Opinion, to Arts, to Features and led numerous award-winning journalists. Gabe spent the first decade of his career in a variety of positions at the Toronto Star, include Insight editor, city hall reporter and assignment editor. Gabe is a member of the board of the Bentway Conservancy and a past co-chair of the Canadian Art Foundation.

Lydia JinManaging Director, Technology

Lydia is Managing Director, Technology at Sophi.io. She oversees the engineering teams and their projects to drive innovation and provide customer solutions. She was previously Director, Digital Development in charge of building theglobeandmail.com and its e-commence platform. Lydia has 20 years of experience building and managing online products, spanning the full development life cycle.

Sonali Verma Director, Business Development

Sonali Verma is Director, Business Development at Sophi.io. In her role, she works with publishers all over the world to help them understand how to use data for culture change and business transformation, and with the Sophi software development team to build tools that solve clients’ problems. She was previously deputy head of audience in the newsroom and senior editor in charge of audience engagement, overseeing its digital pages as well as social media operations. She earlier worked as a reporter, editor and producer at Reuters, CNBC and Bloomberg News in New Delhi, London, Hong Kong, Singapore and Manila.

Ariel BurkettDirector, Partnerships and New Markets

Ariel Burkett is Director, Partnerships and New Markets at Sophi.io. She builds strategic relationships with global partners, while also helping to lead Sophi’s new market strategy. Ariel brings a fresh perspective to her clients’ challenges, builds trusted relationships, and provides results-based outcomes that increase revenue through customer acquisition, engagement, and content optimization. In her previous role at The Globe and Mail, she led enterprise sales where she was responsible for developing a new vertical for women in business, and she also spearheaded subscriber retention initiatives. Ariel spent several years at Rogers Media in a sales capacity in both B2C and B2B business units, most recently as Associate Publisher. Ariel previously spent time in London working in business development at The Telegraph Media Group.

Jamie RubenovitchHead of Marketing

Jamie Rubenovitch is Head of Marketing at Sophi.io. She leads the marketing, brand and communications strategy at Sophi and works across teams to ensure alignment across the organization. Prior to this, Jamie worked at small startups as well as large international organizations like BMO and KPMG where she developed marcomms strategy and worked with her team to execute national and global campaigns.