Sophi.io, The Globe and Mail’s artificial intelligence-based automation, optimization and prediction engine, won WAN-IFRA’s 2021 North American Digital Media Award for the second year in a row - this time in the category of Best Paid Content Strategy.
The North American Digital Media Awards honour news publishers that have delivered cutting-edge, unique and original digital media projects in the past year.
“Through the use of this [dynamic paywall] technology, The Globe and Mail truly understands its readers’ habits, leading to best practices in advertising and paid content, smartly adjusting their business strategy,” WAN-IFRA said when announcing the decision.
Phillip Crawley, CEO and Publisher of The Globe and Mail, said: “Winning a WAN-IFRA North American Digital Media Award for the second year in a row demonstrates Sophi’s ability to show the publishing industry what the future looks like. We are proud to be able to bring these AI and ML-powered tools to organizations across the globe.”
Sophi is an artificial-intelligence system that helps publishers identify and leverage their most valuable content. It has powerful predictive capabilities – using natural language processing, Sophi Dynamic Paywall is a fully dynamic, real-time, personalized paywall engine that analyzes both content and user behaviour to determine when to ask a reader for money or an email address, and when to leave them alone.
As the North American award winner, Sophi is now a contender for the WAN-IFRA World Digital Media Awards, where the winners from North America, Latin America, Asia, Europe, Africa, India, and the Middle East compete.