Sophi.io Wins Two INMA Global Media Awards
Sophi takes 1st place in two categories and 2nd place in another two categories.
By: Jamie Rubenovitch, Head of Marketing
We’re proud to announce that Sophi.io was named as a winner in two categories of the International News Media Association (INMA) Global Media Awards today:
Best Use of Data to Automate or Personalize
Best in Show for North America
“The INMA Global Media Awards focus on excellence across all areas of the media business,” said Phillip Crawley, Publisher and CEO of The Globe and Mail. “I’m particularly pleased that Sophi’s fully dynamic, real-time, personalized paywall won in 2 categories, and that Sophi’s ground-breaking automated print laydown technology was nominated for its use with Naviga and Agderposten.”
Sophi also took second place in the categories of Best Initiative to Acquire Subscribers and Best Use of Data To Drive Subscriptions, Content, or Product Design and received an honourable mention in the following categories: Best Initiative to Register Users and Best Product and Tech Innovation.
‘’This initiative shows the power of a dynamic approach and personalization when it comes to reader revenue generation.‘’
This year’s competition drew 644 entries from 212 news brands in 37 countries. The judges consist of 44 media experts from 22 countries focused on breakthrough results, unique concepts, strong creativity, innovative thinking, and winner synergies across platforms.
Sophi’s fully dynamic, personalized, real-time paywall uses natural language processing (NLP) to analyze both content and user behaviour to determine when to ask a reader for money or an email address, and when to leave them alone. Publishers on four continents now use its AI/ML technology to power paywall decisions, website automation and print automation.
Last year, Sophi also won the Online Journalism Award (OJA) for Technical Innovation in the Service of Digital Journalism, handed out by the Online News Association (ONA), and both the World Digital Media Award and the North American Digital Media Award awarded by The World Association of News Publishers (WAN-IFRA) in the category of Best Digital News Start-up.
