Sophi wins OJA 2020 wins Online Journalism Award

Sophi, a suite of artificial intelligence tools developed by The Globe and Mail, wins major international award

We’re proud to announce that Sophi has won the Online Journalism Award for Technical Innovation in the Service of Digital Journalism, handed out by the Online News Association (ONA). These are the only comprehensive set of journalism prizes honoring excellence in digital journalism around the world.

“For the business and structure of journalism, crucial priorities for the industry at this moment, the winning entry is high-impact technical innovation. It’s especially useful for local newsrooms that are under-resourced,” one judge said.

Another judge described it as “a classic, chic way to work smarter, not harder,” while another said the winning entry “presents a thoughtful bold, bold implementation of a tool that can significantly enhance the practice of online journalism.”

Sophi is an artificial intelligence and machine-learning system that was built by The Globe and Mail’s data scientists and developers. But this award belongs equally to their extraordinary newsroom, which collaborated closely with their digital department to shape and create a suite of software products that have truly revolutionised the way the media industry operates.

In May, Sophi also won the 2020 North American Digital Media Award awarded by The World Association of News Publishers (WAN-IFRA) in the category of Best Digital News Start-up. This award honours news publishers that have delivered unique and original digital media projects in the past year.

Sophi was also shortlisted for other awards earlier this year, including by the International News Media Association for Best New Technology or Digital Product, and by Digiday for Best Revenue Diversification Strategy as well as for Best Digital Product Innovation.

Sophi is an artificial intelligence system that helps publishers identify their most valuable content. It has powerful predictive capabilities – using natural language processing, it helps publishers understand which content to paywall to maximize subscription revenue, without sacrificing advertising revenue.

Sophi Automation autonomously curates digital content to find and promote your most valuable articles. Sophi looks at all of your content as it is published, in order to find the hidden gems that your customers value the most.

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