Sophi.io, The Globe and Mail’s artificial intelligence-based automation, optimization and prediction engine, won WAN-IFRA’s Digital Media Awards Worldwide 2021 in the Best Paid Content Strategy category for Sophi Dynamic Paywall, its real-time, personalized paywall engine that analyses both content and user behaviour to determine when to ask a reader for money or an email address, and when to leave them alone.
The judges unanimously selected Sophi Dynamic Paywall as the winner, with one judge commenting: “What Globe and Mail did is state of the art – absolute fantastic job. I appreciate most that The G&M permanently tested against the OLD paywall, so those results are really sustainable! Well done!”, and another adding “An outstanding entry and it is brilliant to see that it exceeded expectations and goals by a significant margin. Congratulations!”
The World Association of News Publishers (WAN-IFRA)’s Digital Media Awards Worldwide is the news media industry’s global digital media competition. The worldwide winners are selected from the winners of the regional Digital Media Awards in Africa, Asia, Europe, Latin America, the Middle East, North America and South Asia, which together provide news publishers with regular showcases for best-practice innovation in digital publishing worldwide. The awards recognize and celebrate the best of digital media.
The competition was fierce and we applaud the regional winners.
Sophi is an artificial-intelligence system that helps publishers identify their most valuable content and leverage it to achieve key business goals. The Sophi suite of tools also consists of Sophi Site Automation which autonomously curates content across all of a publisher’s digital properties and Sophi Content Paywall which uses complex natural language processing routines to analyze every piece of content and select articles to put behind a paywall, ensuring the subscription revenue opportunity is greater than the advertising revenue forgone.
Publishers on five continents now use Sophi’s AI and ML technology to power paywall decisions, website automation and print automation.