Toronto, ON, October 26, 2020 – Sophi.io, the Globe and Mail’s suite of automation, predictive paywalls, and analytics tools, has partnered with Naviga to transform print production. Sophi provides cutting edge AI/ML technology that, along with Naviga Publisher, fully automates the end-to-end print production workflow to drive efficiencies that enable publishers to focus on content creation.
According to research conducted by Naviga, just under 1/4 of the total effort involved in delivering a newspaper is spent on page layout and copy fitting. With Sophi powering Naviga Publisher, media companies, magazines and corporates will be able to devote their time, energy and resources to the important task of creating impactful content and cut the print and ePaper laydown process down to seconds with just one click. Sophi can also re-run a full laydown within seconds as demands change or news breaks.
The automation technology is currently being used by Agderposten, a Norwegian daily newspaper. “Naviga Publisher and Sophi.io have enabled our news organization to develop the same level of quality newspaper in a fraction of the time with fewer resources. This enables us to re-allocate those resources to driving better content and increased subscriptions,” said Agderposten Editor-in-Chief Øyvind Klausen.
Phillip Crawley, Publisher and CEO of The Globe and Mail, said “Sophi’s AI enables Naviga Publisher to layout a paper’s pages in real-time. In my earlier days, I used to sit for hours each night, copytasting stories, designing pages, editing them and sending them off for type-setting. To be able to complete an entire section of the newspaper in a minute is just incredible. This is clearly the future of page production, so we’re glad that Agderposten’s leaders were so open to change and were able to see impressive results.”
“While many publishers deploy a ‘digital first’ mindset, there are often disparate processes for creating and delivering content across channels,” said Karin Söderlund, President and General Manager of Content Products at Naviga. “With the addition of Sophi.io powering Naviga Publisher, we offer a smart, channel-agnostic content management system that integrates across a newsroom, enabling publishers to focus on quality journalism and new revenue opportunities.”
Naviga’s over 3,000 customers across the world will now have access to Naviga Publisher powered by Sophi.io, a part of Naviga’s Content Engagement Platform (CEP), empowering them to become truly ‘content first’. It’s as simple as clicking the ‘Print Button’, which automates print manufacturing and ePaper publishing from a content-neutral CMS.
Greg Doufas, Chief Technology Officer at The Globe and Mail, said “As a publisher ourselves, we know how much time and resources go into laying down a paper, especially given how quickly news evolves. When we saw how flawlessly Sophi automated our digital content curation, we knew we had to bring that same AI-based automation to the print laydown process and get this technology to others. Looking at Agderposten’s success, it’s clear that our partnership with Naviga is enabling us to help other forward thinking publishers.”
Sophi is an artificial-intelligence system that helps publishers identify their most valuable content. Sophi Automation autonomously curates digital content to find and promote the most valuable articles. It places 99% of the content on all of The Globe and Mail’s digital pages, including its homepage and section pages. Sophi also has powerful predictive capabilities – using natural language processing, it helps publishers understand which content to paywall to maximize subscription revenue, without sacrificing advertising revenue. Sophi is available to publishers across the globe to help content producers focus on creating the best articles possible.
Naviga is the leading provider of software and services powering media-rich industries. Their Content Engagement Platform helps companies create, enrich, deliver and monetize content to manage engagements from end-to-end. Their solutions are easy to use, scalable and agile. Combining Naviga’s experience in media with a dedication to digital, they’ve developed software solutions that help any content-driven business meet the demands of the future of information. Naviga is a trusted partner serving over 3,200 news media, broadcast, magazine, financial services and corporate clients in 45 countries.
Sophi.io was developed by The Globe and Mail to help content publishers make important strategic and tactical decisions. It is a suite of AI-powered tools that includes Sophi Automation and Sophi for Paywalls as well as Sophi Analytics, a decision-support system for content publishers. Sophi is designed to improve the metrics that matter most to your business, such as subscriber retention and acquisition, engagement, recency, frequency and volume. Sophi also powers Naviga Publisher for one-click automated laydown of print and ePaper publishing.
Head of Marketing, Sophi.io
The Globe and Mail