Sophi’s Sonali Verma was interviewed by IAB Canada about how Sophi’s game changing technology is curating digital content and getting the right message in front of the right person. Here’s a preview of the article:
“IABC: Looking forward, how might Sophi evolve in the coming years? What kind of role will it play when it comes to the new forms of addressing audiences?
Sonali Verma: Sophi’s mandate is to solve the worst problems in the publishing business including the two most popular:
How does one gather first party data with as little friction as possible?
How can we consistently deliver a personalized experience to customers so that they are more engaged with our content?
We have discovered that the decision-making engine...”
Read the full interview here.