Press Gazette recapped the publisher revenue strategies panel discussion Sophi’s Gabe Gonda participated in at The Future of Media Technology (FOMT) conference. Here’s a glimpse:
“Gabe Gonda, VP of the Globe and Mail’s machine-learning start-up Sophi.io, said the Canadian newspaper’s revenue was split by 70/30 towards advertising ten years ago but has now flipped it to 65/35 user revenue.
This was done, he said, by creating Sophi.io and allowing it to recognise – in a similar way to that division between Times and Sun readers – those who are “time poor and cash rich” with a “high propensity” to pay versus those who should be allowed to “ride for free” and help generate more advertising revenue.
“The beauty of a dynamic paywall is it optimises for both segments,” he said.”
Read the full article here.