Press Gazette writes about driving digital subscriptions

How a robot called Sophi helped Canada’s Globe and Mail hit 170,000 digital subscribers - CEO interview by Press Gazette

Interested in learning more about Sophi’s capabilities and how the AI solution came to be? Press Gazette interviewed The Globe and Mail’s CEO and Publisher, Phillip Crawley, and here’s what they said.

‘’Phillip Crawley has some strikingly new ideas about the future of journalism. If you’d asked me ten years ago, I’d have said that newsrooms would be largely resistant to being told what to do by the machine,” he tells Press Gazette in a phone interview. The ‘machine’ he refers to is Sophi, an artificial intelligence (AI) programme developed by the G&M to drive up digital subscriptions. As well as managing the Globe’s paywall, Sophi is also effectively a website homepage editor and social media consultant who provides “decision-support tools for editors.‘’

Read the full article by William Turvill here:

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