Nieman Lab writes about Sophi Dynamic Paywall

The Globe and Mail’s paywall knows when to give up

Sarah Scire writes, “The Online News Association is holding its annual conference this week. One early highlight was Sonali Verma — senior project manager at The Globe and Mail, the largest newspaper in Canada — leading an absolute masterclass in dynamic paywalls on Tuesday.

The Globe and Mail’s artificial learning technology, called Sophi, uses deep-learning techniques to automate and optimize as many publishing decisions as possible. Sophi, which was developed in-house at The Globe and Mail and has since been adopted by more than 50 outlets across 11 different publishers, helps curate homepages, choose which articles to post on Facebook, and more.

One of the most crucial decisions Sophi makes is determining when — or if — to present a paywall.”

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