McClatchy is a new Sophi customer.

McClatchy Launches Sophi’s AI-Powered Paywall Solutions

Two powerful paywall engines drive strong subscription revenue growth

Today McClatchy, one of the largest media companies in the United States with over 95 million unique visitors, announced its partnership with Sophi, in accelerating subscription growth across McClatchy’s network of 30 local news sites and affiliated brands.

McClatchy believes in the importance of local journalism and its ability to foster community engagement and bring about social justice. As an innovative company that is continuing to invest in delivering high-quality local journalism to every community it serves, McClatchy is putting its trust in Sophi’s AI-powered paywall solutions to help propel its business forward.

Sophi’s two AI-powered paywall engines (its Content Paywall, which uses natural language processing to determine which content should be placed behind a paywall, and its Dynamic Paywall, which analyzes both content and user behavior) will play an instrumental role in driving results for this award-winning local news leader.

Mike O’Neill, CEO at Sophi says “Helping journalism thrive through the application of leading edge AI is what makes us tick at Sophi, and we’re very excited to bring these capabilities to bear for such an innovative and impactful publisher as McClatchy.”

Will Hauck, Senior VP Consumer Revenue & Strategy at McClatchy added “We are excited to partner with Sophi to transform our approach on user experience and sustainable growth across our digital properties. We look forward to working closely with Sophi to drive value for our readers and partners, and to advance our mission of informing and inspiring our communities.”

About McClatchy

McClatchy features a powerhouse of vibrant news brands that have earned awards and national recognition, including the Miami Herald, The Kansas City Star and The Sacramento Bee. The McClatchy digital platform hosts over 30 news sites and a robust digital content offering from syndication partners. Our platform is a catalyst for informed engagement, greater understanding, and deeper community connections. Through state of-the-art technology, we reach more than 95 million unique visitors per month by providing essential news and information to the communities we serve. We’re in the midst of a digital transformation, leveraging our platform to deliver mission-based journalism, independent reporting and innovative customer solutions in order to serve our audience at the highest level. Connect with us on social media @mcclatchy or at

About Sophi

Sophi was developed by The Globe and Mail to help content publishers make important strategic and tactical decisions. It is a suite of AI and ML-powered automation, optimization and prediction solutions that include Sophi Site Automation and Sophi for Paywalls. Sophi also powers one-click automated laydown of template-free print publishing. Sophi is designed to improve the metrics that matter most to your business, such as subscriber retention and acquisition, engagement, recency, frequency and volume. Learn more at

For more information please contact:

Ariel Burkett

Director, Global Sales & Partnerships

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