Mather Economics (Mather), a global leader in strategic advisory for subscriber yield management, digital product pricing, and content analytics, has acquired Sophi Inc. (Sophi), who provides AI-powered automation and optimization technology for the modern newsroom. This strategic acquisition accelerates the scale and speed at which Mather and Sophi can meet the needs of its global customers. Mather is a subsidiary of Mediahuis. Sophi was a subsidiary of The Globe and Mail.
Mather’s mission is to enable publisher sustainability and profitability in an industry that requires change to survive and succeed. With this acquisition, the breadth of Mather’s capabilities (advisory, managed services, and technology) combines with the depth of Sophi’s products (automation software) to provide a full suite of products to help our collective customers meet their urgent business transformation challenges.
Sophi’s technology was developed by The Globe and Mail to help newsrooms optimize their most important strategic and tactical content decisions. The Sophi platform provides a suite of artificial intelligence and machine learning-powered automation, optimization and prediction tools built to enable subscriber growth, paywall optimization, and digital content curation and automation.
“The strategic acquisition of Sophi enables Mather to deliver a comprehensive range of services, including advising publishers on execution of their digital transformation strategies, and providing the tools and capabilities that are vital for those digital business models. This integration allows us to serve the needs of publishers, offering a complete suite of AI-powered solutions designed to optimize their operations and drive revenue growth,” said Matt Lindsay, President of Mather. “In addition to our existing offices in the United States and Europe/UK, we are thrilled to establish a strong presence in Canada. This acquisition amplifies our global footprint and signifies our commitment to expanded capabilities with best-in-class AI tools that complement our existing services.”
Mike O’Neill, CEO of Sophi, added, “We’re excited about the opportunity that joining Mather creates. It will enable us to accelerate the impact we can create for our customers, given Mather and Sophi’s very complementary strengths. Sophi has developed world-class AI capabilities, and Mather’s strength in advisory and consulting services will make it easier for our customers to get the most impact out of our tools. Mather’s large install base on its ListenerTM platform allows us to deploy Sophi services to existing customers even more quickly.”
Read more about the advantages of Mather & Sophi combined products and services.
About Mather Economics
Mather Economics is a global leader in analytics-led business transformation, focused on subscriber yield management, digital product pricing, and content analytics. With a mission to enable publisher and media company sustainability and profitability, Mather’s proprietary predictive analytics, strategic advisory services and managed services enable 600+ customers globally, who, in turn, serve over 30 million households and manage over $6 billion in revenue. Founded in 2002, Mather is headquartered in Atlanta, Georgia, USA, and with offices in Antwerp, Belgium, and now Toronto, Canada. Mather is a part of Mediahuis, an international media group with over 30 newsroom brands and 1.7 million subscribers.
About Sophi Inc.
Sophi Inc. is an AI-powered automation, optimization and prediction platform that enables publishers and media companies worldwide to drive business transformation and subscriber optimization through its suite of automation and paywall analytics solutions. Originally developed by The Globe and Mail, Sophi’s award-winning platform empowers almost 100 newsrooms globally to make strategic, well-informed decisions encompassing pricing, content optimization, and subscriber growth.
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About The Globe and Mail
The Globe and Mail is Canada’s foremost news media company, leading the national discussion and causing policy change through brave and independent journalism since 1844. With its award-winning coverage of business, politics and national affairs, The Globe and Mail newspaper reaches 6.2 million readers every week in our print or digital formats, and Report on Business magazine reaches 2.7 million readers in print and digital every issue. The Globe’s investment in innovative data science means that as the world continues to change, so does The Globe. The Globe and Mail is owned by Woodbridge, the investment arm of the Thomson family.
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