INMA Highlights Sophi.io’s Next Generation Paywall Engine
Sophi.io in the media: SCMP, Globe and Mail keep paywall models agile by Shelley Seale and Michelle Palmer Jones
By: Julia Tran, Marketing Coordinator
Following the Annual Media Subscriptions Summit event hosted by INMA, they summarized what The Globe and Mail presented about its next generation paywall engine. Seale and Jones write:
“At that point, no other media house in Canada had a paywall. The Globe knew they had to continue to invest in first-rate journalism and user experience, as well as protect ad revenue. To build the next-generation paywall, the team knew they had to build something different with specific features...”
Read the full article here.
