Sophi Featured by IAB Canada
By: Jamie Rubenovitch, Head of Marketing
Sophi’s Sonali Verma was interviewed by IAB Canada about how Sophi’s game changing technology is curating digital content and getting the right message in front of the right person. Here’s a preview of the article: “IABC: Looking forward, how might Sophi evolve in the coming years? What kind of role will it play when it comes to the new forms of addressing audiences? Sonali Verma: Sophi’s mandate is to solve the worst problems in the publishing business including the two most popular: We have discovered that the decision-making engine...” Read the full interview here.
Sophi at Future of Media Technology Conference
By: Jamie Rubenovitch, Head of Marketing
Press Gazette recapped the publisher revenue strategies panel discussion Sophi’s Gabe Gonda participated in at The Future of Media Technology (FOMT) conference. Here’s a glimpse: “Gabe Gonda, VP of the Globe and Mail’s machine-learning start-up Sophi.io, said the Canadian newspaper’s revenue was split by 70/30 towards advertising ten years ago but has now flipped it to 65/35 user revenue. This was done, he said, by creating Sophi.io and allowing it to recognise – in a similar way to that division between Times and Sun readers – those who are “time poor and cash rich” with a “high propensity” to pay versus those who should be allowed to “ride for free” and help generate more advertising revenue. “The beauty of a dynamic paywall is it optimises for both segments,” he said.” Read the full article here.
Eidosmedia Partners with Sophi.io on Print Automation
By: Jamie Rubenovitch, Head of Marketing
Eidosmedia, a developer of digital publishing solutions for leading news-media groups worldwide, has partnered with Sophi.io, an AI-powered automation, optimization and prediction platform developed by The Globe and Mail, to bring seamless print laydown automation to Eidosmedia customers. The solution brings the entire print page layout process down from hours to just minutes, without the use of templates. Publishers can dramatically improve productivity and cut costs, all within the Méthode platform they currently use. “The complexity of print page layouts has until now defied the easy automation that speeds the publishing of online formats,” said Marco Cetola, Eidosmedia Sales and Partner Program Director. “For our customers, especially large regional groups and national titles, print editions continue to be a major source of revenue. There’s intense interest in ways to cut production times and costs in this important publishing channel.” “The fit between our print edition building routines and Sophi’s AI engine turned out to be very good,” said Marco. “We were quickly able to start training the pagination model on existing layouts, and we had the first results in a matter of days”. “The productivity boost obtained is exceptional,” said Marco, “especially for daily publications where the page-design operation is usually running against the clock.” In fact, a typical 32-page print edition can be paginated in minutes compared to several hours for a manual operation. Sophi-powered print automation is different than other print production solutions in that it is completely template-free. It uses smart AI to ensure that a publisher’s printed pages look and feel as though they were produced by experienced editors and page designers. Each page is designed from scratch following each individual brand’s design vocabulary. The final output is a print-ready PDF or InDesign file that’s ready in minutes. Among those who stand to benefit from the new technology are page designers themselves. Page designers have been under pressure for some time to increase their productivity as publishers try to cut costs. With fewer hands to lay out growing numbers of pages, the designer’s job has in many cases become a stressful race against time. The automation engine will take routine tasks off their hands so they can devote more time to the front pages, features and special layouts where their creativity can really add value. “Page automation is the greatest innovation in the publishing industry since the personal computer replaced typewriters,” said Marco. Gabe Gonda, VP at Sophi.io, commented: “Sophi is delighted to be entering a partnership with Eidosmedia to deliver our print automation technology through the Méthode platform. Eidosmedia is a first-class CMS vendor with deep knowledge of its clients’ evolving needs. This partnership will help deliver a unique and high-value solution to some of the best newspaper publishers in the world.” About Eidosmedia Eidosmedia (www.eidosmedia.com) is a global leader in content management and digital publishing. Eidosmedia solutions are used by news-media organizations throughout the world to create and deliver portfolios of news products ranging from advanced digital formats to traditional newspapers and magazines. About Sophi Inc. Sophi.io (https://www.sophi.io) was developed by The Globe and Mail to help content publishers make important strategic and tactical decisions. It is a suite of AI and ML-powered automation, optimization and prediction solutions that include Sophi Site Automation, Sophi for Paywalls and Sophi for First Party Data. Sophi also powers one-click automated laydown of template-free print publishing. Sophi is designed to improve the metrics that matter most to your business.
Sophi.io Welcomes Global News as Latest Customer
By: Jamie Rubenovitch, Head of Marketing
Global News, one of Canada’s leading news organizations, have chosen Sophi.io, an AI-powered automation, optimization and prediction platform developed by The Globe and Mail, to automate their website content curation. Following their strong value of innovation, they will be using Sophi Site Automation to autonomously place digital content across their website. Global News is extremely innovative in their approach to culture and have worked intensively with Sophi to drive culture change so much so that their editorial team sees the value of bringing AI into the newsroom and is looking forward to working with this new technology. Sophi Site Automation analyses all of their content, from video to text, and shuffles each piece of content to place the most valuable content in the most valuable places on their digital properties in order to ensure their content helps them achieve their business goals. Sonia Verma, Editor-in-Chief at Global News, said “Our innovative and data-driven editorial team is looking forward to working hand in hand with Sophi to bring automation into our newsroom and drive powerful decisions that will help us better serve our audiences.” Gabe Gonda, VP at Sophi.io, commented, “Global News, one of Canada’s preeminent news and information companies, is a phenomenal addition to our customer base. We are excited to help them marry their high level of talent with state-of-the-art ML technology that will help drive significant business results.” About Global News Global News offers Canadians from coast to coast a host of news and information—from breaking news in their community to deep, engaging content that puts complex world issues in perspective. Global News remains committed to serving audiences with fact-based, accurate, and comprehensive news coverage. Canadians can turn to Global News as a trusted source of information on television, radio and online including the flagship newscast Global National and daily local newscasts across the country. Global News is a Corus Entertainment network. About Sophi.io Sophi.io (https://www.sophi.io) was developed by The Globe and Mail to help content publishers make important strategic and tactical decisions. It is a suite of AI and ML-powered automation, optimization and prediction solutions that include Sophi Site Automation, Sophi for Paywalls and Sophi for First Party Data. Sophi also powers one-click automated laydown of template-free print publishing. Sophi is designed to improve the metrics that matter most to your business, such as subscriber retention and acquisition, engagement, recency, frequency and volume.
Sophi Print Automation Takes Second Place at INMA Awards
By: Jamie Rubenovitch, Head of Marketing
INMA announced its 2022 Global Media Awards winners yesterday and Naviga Publisher powered by Sophi.io, an automated print laydown solution, came in second in the Best Innovation in Newsroom Transformation category, for it’s work automating print laydown for Agderposten. Agderposten, a regional daily newspaper publishing 30 to 60 pages daily and serving over 25,000 readers in print across Norway, was looking for a solution that would give their editors back the time they needed to focus on creating digital content, instead of the tedious print process. The Globe and Mail’s Sophi.io and Naviga came together to develop a solution that automates up to 80% of their print laydown process and realized a 66% reduction in time and resources – lowering the cost of producing their printed newspaper and enabling them to reassign their journalists to creating digital content rather than operating InDesign. One judge commented: “This is a great project helping journalists and making sure they can spend their time on creating great stories instead of doing layout. Great success rates – e.g. 66% reduction in time and resources - Really nice project!!” Another judge noted: “Real impact in freeing up more time for journalism and much more efficient process without loss of quality. Impressive.” Read more here.
Advance Local is New Sophi.io Customer
By: Jamie Rubenovitch, Head of Marketing
Advance Local, one of the largest media groups in the United States operating 10 leading news and information organizations and reaching 55 million people monthly, has quadrupled their subscription goal using Sophi Content Paywall Engine. Faced with advertising pressures exacerbated by the Coronavirus, Advance Local increased subscription conversions 45% using Sophi.io, an AI-powered automation, optimization and prediction platform developed by The Globe and Mail. Their success with Sophi has also earned them a spot as a finalist in the Digiday Media Awards, announced this week. Neil Katz, Chief Customer Officer at Advance Local, said, “We wanted to see how much farther Sophi could take us, so we tested Sophi Content Paywall on one of our largest sites. The results were transformative. We were hoping for a 10% lift in conversion rate and Sophi delivered four times that result. We’re continuing to roll out Sophi solutions across more of our sites as we speak.” Advance started using Sophi Content Paywall Engine on one of their largest sites, cleveland.com, to get better insights into the value of their content and fuel their new subscription business. The technology uses advanced natural language processing (NLP) to analyze every piece of content and select which articles to put behind a paywall. It picks only those articles where the subscription revenue opportunity outweighs the advertising revenue forgone. During an experiment where Advance could see how Sophi performed side by side with their existing paywall, Sophi presented roughly the same amount of paywalls and generated a 45% lift in the total conversion rate, while also uncovering pockets of content that editors didn’t anticipate would generate subscriptions. John Hassell, Senior Vice President and Editorial Director at Advance Local, said “We wanted to see if Sophi’s content paywall could increase subscriber acquisition by 10% and it blew that goal out of the water. We’re feeling good about the platform and the way it is showing us just how valuable our editorial content is to our audience.” Advance Local is also a finalist in the Digiday Media Awards, in the category of Best Subscription or Membership Product, for their work using Sophi Content Paywall Engine. “Advance Local is an incredibly innovative organization that we’ve watched push the boundaries and we’re very excited to be working with them,” said Mike O’Neill, Co-Founder and CEO of Sophi.io. “We’re seeing great value come from the content paywall they’ve implemented and we’re excited to introduce some other cutting edge technology into this very strong brand.”
