Global News is Latest Sophi.io Customer
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Sophi.io Welcomes Global News as Latest Customer

Global News, one of Canada’s leading news organizations, have chosen Sophi.io, an AI-powered automation, optimization and prediction platform developed by The Globe and Mail, to automate their website content curation. Following their strong value of innovation, they will be using Sophi Site Automation to autonomously place digital content across their website. Global News is extremely innovative in their approach to culture and have worked intensively with Sophi to drive culture change so much so that their editorial team sees the value of bringing AI into the newsroom and is looking forward to working with this new technology. Sophi Site Automation analyses all of their content, from video to text, and shuffles each piece of content to place the most valuable content in the most valuable places on their digital properties in order to ensure their content helps them achieve their business goals. Sonia Verma, Editor-in-Chief at Global News, said “Our innovative and data-driven editorial team is looking forward to working hand in hand with Sophi to bring automation into our newsroom and drive powerful decisions that will help us better serve our audiences.” Gabe Gonda, VP at Sophi.io, commented, “Global News, one of Canada’s preeminent news and information companies, is a phenomenal addition to our customer base. We are excited to help them marry their high level of talent with state-of-the-art ML technology that will help drive significant business results.” About Global News Global News offers Canadians from coast to coast a host of news and information—from breaking news in their community to deep, engaging content that puts complex world issues in perspective. Global News remains committed to serving audiences with fact-based, accurate, and comprehensive news coverage. Canadians can turn to Global News as a trusted source of information on television, radio and online including the flagship newscast Global National and daily local newscasts across the country. Global News is a Corus Entertainment network. About Sophi.io Sophi.io (https://www.sophi.io) was developed by The Globe and Mail to help content publishers make important strategic and tactical decisions. It is a suite of AI and ML-powered automation, optimization and prediction solutions that include Sophi Site Automation, Sophi for Paywalls and Sophi for First Party Data. Sophi also powers one-click automated laydown of template-free print publishing. Sophi is designed to improve the metrics that matter most to your business, such as subscriber retention and acquisition, engagement, recency, frequency and volume.

INMA award second place
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Sophi Print Automation Takes Second Place at INMA Awards

INMA announced its 2022 Global Media Awards winners yesterday and Naviga Publisher powered by Sophi.io, an automated print laydown solution, came in second in the Best Innovation in Newsroom Transformation category, for it’s work automating print laydown for Agderposten. Agderposten, a regional daily newspaper publishing 30 to 60 pages daily and serving over 25,000 readers in print across Norway, was looking for a solution that would give their editors back the time they needed to focus on creating digital content, instead of the tedious print process. The Globe and Mail’s Sophi.io and Naviga came together to develop a solution that automates up to 80% of their print laydown process and realized a 66% reduction in time and resources – lowering the cost of producing their printed newspaper and enabling them to reassign their journalists to creating digital content rather than operating InDesign. One judge commented: “This is a great project helping journalists and making sure they can spend their time on creating great stories instead of doing layout. Great success rates – e.g. 66% reduction in time and resources - Really nice project!!” Another judge noted: “Real impact in freeing up more time for journalism and much more efficient process without loss of quality. Impressive.” Read more here.

Advance Local is a Soph.io customer
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Advance Local is New Sophi.io Customer

Advance Local, one of the largest media groups in the United States operating 10 leading news and information organizations and reaching 55 million people monthly, has quadrupled their subscription goal using Sophi Content Paywall Engine. Faced with advertising pressures exacerbated by the Coronavirus, Advance Local increased subscription conversions 45% using Sophi.io, an AI-powered automation, optimization and prediction platform developed by The Globe and Mail. Their success with Sophi has also earned them a spot as a finalist in the Digiday Media Awards, announced this week. Neil Katz, Chief Customer Officer at Advance Local, said, “We wanted to see how much farther Sophi could take us, so we tested Sophi Content Paywall on one of our largest sites. The results were transformative. We were hoping for a 10% lift in conversion rate and Sophi delivered four times that result. We’re continuing to roll out Sophi solutions across more of our sites as we speak.” Advance started using Sophi Content Paywall Engine on one of their largest sites, cleveland.com, to get better insights into the value of their content and fuel their new subscription business. The technology uses advanced natural language processing (NLP) to analyze every piece of content and select which articles to put behind a paywall. It picks only those articles where the subscription revenue opportunity outweighs the advertising revenue forgone. During an experiment where Advance could see how Sophi performed side by side with their existing paywall, Sophi presented roughly the same amount of paywalls and generated a 45% lift in the total conversion rate, while also uncovering pockets of content that editors didn’t anticipate would generate subscriptions. John Hassell, Senior Vice President and Editorial Director at Advance Local, said “We wanted to see if Sophi’s content paywall could increase subscriber acquisition by 10% and it blew that goal out of the water. We’re feeling good about the platform and the way it is showing us just how valuable our editorial content is to our audience.” Advance Local is also a finalist in the Digiday Media Awards, in the category of Best Subscription or Membership Product, for their work using Sophi Content Paywall Engine. “Advance Local is an incredibly innovative organization that we’ve watched push the boundaries and we’re very excited to be working with them,” said Mike O’Neill, Co-Founder and CEO of Sophi.io. “We’re seeing great value come from the content paywall they’ve implemented and we’re excited to introduce some other cutting edge technology into this very strong brand.”

Sophi.io and Advance Local is a Digiday Media Award 2022 Finalist
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Advance Local Named Digiday Media Awards Finalist

Advance Local was nominated as a finalist in the 2022 Digiday Media Awards’ Best Subscription or Membership Product category due to their success with Sophi Content Paywall Engine. Advance Local is one of the largest media groups in the United States. They operate 10 leading news and information organizations and reach 55 million people monthly across multiple platforms with their high-quality journalism. They are dedicated to unrivaled local journalism that improves the lives of millions of people. With a passion for innovation, Advance Local wanted to see how far they could go by introducing artificial intelligence into their newsroom. They started using Sophi Content Paywall Engine on one of their largest sites, cleveland.com. The technology uses advanced natural language processing to analyze every piece of content and select which articles to put behind a paywall. It picks only those articles where the subscription revenue opportunity outweighs the advertising revenue forgone. An experiment was setup so Advance could see how Sophi performed side by side with their existing paywall, and the results confirmed they’d made the right decision. Sophi generated a more than 40% increase in subscribers, and uncovered pockets of content that their editors didn’t anticipate would generate subscriptions. “We wanted to see how much farther Sophi could take us, so we tested Sophi Content Paywall on one of our largest sites. The results were transformative. We were hoping for a 10% lift in conversion rate and Sophi delivered four times that result. We’re continuing to roll out Sophi solutions across more of our sites as we speak.” - Neil Katz, Chief Customer Officer, Advance Local. See the complete list of Digiday finalists here.

Reuters is a new Sophi.io Customer
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Reuters Partners with The Globe and Mail’s Sophi.io Automation Platform

Toronto, ON, May 10, 2022Sophi.io, an AI-powered automation, optimization and prediction platform developed by The Globe and Mail, is now working with Reuters - the news and media division of Thomson Reuters - as it continues to invest in the latest AI solutions for its newsroom. Sophi is helping to automate content curation on select sections on Reuters.com, which was relaunched in April 2021. Sophi Site Automation is an AI system that autonomously curates digital content to find and promote an organization’s most engaging content. Sophi looks at all content as it’s published, and all traffic, to find the hidden gems that an organization’s customers value the most. In order to automate content curation, Sophi’s algorithm has been learning from Reuters editors. The newsroom has been able to work with some of the latest AI solutions, which has resulted in giving time back to editors to focus on finding the next story and creating the journalism that makes Reuters such a trusted brand. Josh London, Head of Reuters Professional and Chief Marketing Officer of Reuters, said: “Sophi’s cutting-edge AI platform is one of the next steps in the evolution of our digital properties. Sophi will help us further our mission of bringing AI-based technology and tools to more corners of the workforce, whilst helping to bring our readers the stories they both want and need to know”. Michael Young, Chief Technology Officer for Reuters, said: “Our partnership with Sophi.io is another example of how a newsroom like ours can successfully deploy some of the latest AI solutions for effective content discovery. Our team worked closely with the Sophi team to ensure our Sophi Score reflected our business goals and we are pleased with the resulting site automation.” Mike O’Neill, Co-Founder and CEO of Sophi.io, added “We are delighted to have Reuters as a customer. They put their trust in Sophi and we are excited to automate curation across all of their article pages to start and expand the relationship to include more solutions down the road.” “It’s wonderful to work with Reuters in this capacity,” said Phillip Crawley, Publisher and CEO of The Globe and Mail. “They have a strong mission and Sophi.io is helping them continue to demonstrate how editorial integrity can be supported by AI.” About Reuters Reuters is the world’s leading provider of trusted news, insight and analysis, reaching billions of people worldwide every day. Founded in 1851, it brings together world-class journalism, industry expertise and cutting-edge technology with unparalleled speed, reliability and accuracy to enable people to make better decisions. Reuters is committed to the Trust Principles of independence, integrity and freedom from bias, and is the essential source of business, financial and world news delivered to financial professionals exclusively via Refinitiv services, and to the world’s media organizations, industry events and directly to consumers. About Sophi.io Sophi.io was developed by The Globe and Mail to help content publishers make important strategic and tactical decisions. It is a suite of AI and ML-powered automation, optimization and prediction solutions that include Sophi Site Automation, Sophi for Paywalls and Sophi for First Party Data. Sophi also powers one-click automated laydown of template-free print publishing. Sophi is designed to improve the metrics that matter most to your business, such as subscriber retention and acquisition, engagement, recency, frequency and volume.

FTI 2022 Tech Trends Report highlights Sophi.io
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Sophi.io Featured in FTI’s 2022 Tech Trends Report

The Future Today Institute’s 2022 Tech Trends Report outlines the tech trends influencing the future of journalism, media, and the business models supporting entertainment and news. In their latest report, FTI highlights Sophi as an example of startups successfully layering AI into their newsrooms: “A growing number of startups are providing AI solutions to newsrooms. Sophi offers a bundle that automates homepage production and makes user-level decisions about when to serve a paywall. The Globe and Mail, which created Sophi as an internal tool and spun it out as a stand-alone B2B product, has automated 99% of site curation, trusting the algorithm to do the work as well (or better) as editors.” Read the full report here.

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