Facebook works with Sophi.io
Case Study: The Globe and Mail’s AI Platform Works With Facebook to Help Publishers Grow Subscriptions
Sophi.io has been working with Facebook for a while now and they recently published a case study around our work on their website. Here’s a sneak peak at what it’s all about:
The Globe and Mail, Canada’s leading daily national newspaper, achieved record digital subscription growth in 2020 by combining its AI platform and publishing strategies with Facebook tools. With a sharp focus on driving subscriptions through technology and innovation, the publisher is seeing success through a few key tactics including the use of Sophi Social to automatically select and post the best performing content.
Results have been impressive, with posting increasing 3x in 6 months and a 27% increase in digital subscribers in 2020.
Read the full case study here: https://www.facebook.com/journalismproject/the-globe-and-mail-sophi