Case Studies

Case Studies

Case Study: The Globe and Mail Paywall

The Globe and Mail is Canada’s foremost news media company, leading the national conversation and effecting policy change through brave, independent journalism since 1844. The Globe’s award-winning coverage of business, politics and national affairs reaches six million readers every week in print and online. The Globe believes the future of journalism lies in its ability to bring readers the stories they both want and need to know. That’s why the company invested in innovation and data science, hiring data scientists from leaders in the tech industry to develop Sophi –an artificial intelligence platform for Natural Language Processing, prediction and optimization –and used it to automate digital content curation and develop a fully dynamic paywall.The global publishing industry looks very different from the way it did 10 years ago as ad revenue has dwindled significantly. Newspapers large and small now have to innovate to find new ways to fund valuable journalism. The Globe and Mail wanted to move to a more reader-revenue-focused model to become less dependent on advertising revenue, without cutting it off entirely.

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Case Studies

Case Study: The Globe and Mail and Sophi Automation

The Globe and Mail is Canada’s foremost news media company, leading the national conversation and effecting policy change through brave, independent journalism since 1844. The Globe’s award-winning coverage of business, politics and national affairs reaches six million readers every week in print and online. The Globe believes the future of journalism lies in its ability to bring readers the stories they both want and need to know. That’s why the company invested in innovation and data science, hiring data scientists from leaders in the tech industry to develop Sophi – an artificial intelligence platform for Natural Language Processing, prediction and optimization – and used it to automate the curation of content on its websites and digital properties.As the media industry grappled with shrinking resources over the past decade, The Globe and Mail was looking for ways to continue to fund and produce groundbreaking journalism. This meant ensuring reporters and editors had as much time as possible to explore and shape the content that would build a better Canada. It also meant finding a sustainable source of subscription revenue while preserving as much advertising revenue as possible.

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