Articles

Articles

4 ways automation can help publishers

Sophi automates digital content curation with Sophi Site Automation

I work for a serious, 177-year-old national newspaper that has embraced radical automation: 99 per cent of the content that you see on The Globe and Mail’s digital pages is placed there by a clever artificial intelligence algorithm called Sophi. Every article on our Facebook page is also placed there by Sophi.How did this happen? I believe it is because we could clearly see the value of harnessing machine learning– and reallocating our talented editors to the tasks of gathering news and shaping it into absolutely first-rate journalism.

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Articles

4 ways automation can help publishers

Automation helps publishers

I work for a serious, 177-year-old national newspaper that has embraced radical automation: 99 per cent of the content that you see on The Globe and Mail’s digital pages is placed there by a clever artificial intelligence algorithm called Sophi. Every article on our Facebook page is also placed there by Sophi.How did this happen? I believe it is because we could clearly see the value of harnessing machine learning– and reallocating our talented editors to the tasks of gathering news and shaping it into absolutely first-rate journalism.

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Articles

My Biggest Surprise In My First 30 Days at Canada’s Leading Newspaper

The Globe and Mail invests in technology

In January, I joined The Globe and Mail. Like any Canadian history buff, the Globe’s brand means a lot to me. I knew that it was older than Canada. I knew that two of its founders are Fathers of Confederation, one of whom was our first Prime Minister. I knew that it’s rated as one of the premier global companies in news.What I didn’t expect was the scale at which it invests in technology.

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How data guided us out of a storm

Data shines a light through the storm

It’s hard to convey how powerless I felt as the section editor of a newspaper in 2012, in part because it’s so unpleasant to remember.That year, the publishing sector was mired deep in the fog of disruption. In my professional life, that meant high highs and low lows: I got a dream job, Arts Editor of The Globe and Mail, prestigious and meaningful work at Canada’s national newspaper, running a team of talented critics, reporters and columnists, some of whom I’d been reading faithfully since middle school. The job came with a mandate to fly around the country and talk up the revival of Globe Arts to cultural organizations. It was a happy dream.

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If you’re publishing content digitally, you must embrace automation

Writes and editors and general scenes of the Globe and Mail newsroom at 351 King St. East, are photographed on Sept 20 2017. (Fred Lum/The Globe and Mail)

I’ve worked in newsrooms since the 1990s. Back in the day, the highest-paid editor at a meeting would decide what was important and where it should be played in print. A funny thing happened on the way to the 21st century: Everyone who publishes content started thinking about the audience.Now that we can track whether anyone read an article, shared it, commented on it, subscribed because of it or read another article after it, the audience is increasingly the ultimate arbiter of the value of content.

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