Insights Partners with Naviga to Fully Automate Print Production

Sophi partners with Naviga to transform the print process

Toronto, ON, October 26, 2020 –, the Globe and Mail’s suite of automation, predictive paywalls, and analytics tools, has partnered with Naviga to transform print production. Sophi provides cutting edge AI/ML technology that, along with Naviga Publisher, fully automates the end-to-end print production workflow to drive efficiencies that enable publishers to focus on content creation.According to research conducted by Naviga, just under 1/4 of the total effort involved in delivering a newspaper is spent on page layout and copy fitting. With Sophi powering Naviga Publisher, media companies, magazines and corporates will be able to devote their time, energy and resources to the important task of creating impactful content and cut the print and ePaper laydown process down to seconds with just one click. Sophi can also re-run a full laydown within seconds as demands change or news breaks.

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Sophi wins another major global media award

Wow, another week, another big award win! We’re pleased to announce that Sophi has won the World Digital Media Award handed out by WAN-IFRA in the category of Best Digital News Start-up.“Effective, useful, and scalable! I particularly appreciate that it takes journalists back to journalism rather than SEO, layout and analytics,” said one judge.

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News wins Online Journalism Award

Sophi wins OJA 2020

We’re proud to announce that Sophi has won the Online Journalism Award for Technical Innovation in the Service of Digital Journalism, handed out by the Online News Association (ONA). These are the only comprehensive set of journalism prizes honoring excellence in digital journalism around the world.“For the business and structure of journalism, crucial priorities for the industry at this moment, the winning entry is high-impact technical innovation. It’s especially useful for local newsrooms that are under-resourced,” one judge said.

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Culture Change In A Digital Era

Writers and editors and general scenes of the Globe and Mail newsroom at 351 King St. East, are photographed on Sept 20 2017. (Fred Lum/The Globe and Mail)

How do you take a 175-year-old newsroom and successfully launch it into the digital era? This is the challenge that the Globe and Mail faced in 2012, when we set up our paywall so that we could continue to fund ambitious, nation-building journalism.We had many problems:

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How to Balance the Responsibilities to Communities and the Needs and Wants of Paying Audiences

Writers and editors and general scenes of the Globe and Mail newsroom at 351 King St. East, are photographed on Sept 19 2017. (Fred Lum/The Globe and Mail)

When any news organisation starts down the path of paywalled content, one big question that they face is the question of what to paywall.Part of the challenge there is the tension between the public’s right to know useful information and the media company’s desire to restrict content that can drive revenue.

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