News Wins at WAN-IFRA Digital Media Awards Worldwide 2021

WAN-IFRA's Digital Media Awards Worldwide Winner is, The Globe and Mail’s artificial intelligence-based automation, optimization and prediction engine, won WAN-IFRA’s Digital Media Awards Worldwide 2021 in the Best Paid Media Strategy category for Sophi Dynamic Paywall, its real-time, personalized paywall engine that analyses both content and user behaviour to determine when to ask a reader for money or an email address, and when to leave them alone.The judges unanimously selected Sophi Dynamic Paywall as the winner, with one judge commenting: “What Globe and Mail did is state of the art and what I appreciate most is that they permanently tested against the old paywall so those results are really, really sustainable.”

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Simon Owens interviews Gordon Edall, VP of

Simon Owens recently spoke with Sophi’s Gordon Edall about how Sophi Dynamic Paywall, Sophi Site Automation and Sophi Social are helping publishers around the world generate more revenue. Here’s a peak at what they discussed:“This triggered a lightbulb moment. “David Walmsley, our editor in chief, was looking over the shoulder of his best and brightest assigning editors, the people running the home pages, and they were basically nudging the red circles down and nudging the blue circles up on our pages all day long. So in a moment of shocking awareness of the potential to change the way his people were doing work, he actually reached out to the data science group to say, ‘what would happen if you guys just let the computer start to make some of the decisions about which stories should run where?’” In other words, the newsroom was volunteering to give up homepage control to Sophi.

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News writes about Sophi Dynamic Paywall

Following the Newsrewired event run by last week, they published a concise summary of the Innovative Ways to Create Audience Revenue session Sophi’s Sonali Verma was a part of. Eliott Brennan writes: “Sonali Verma, senior product manager for analytics at The Globe and Mail, is part of the Sophi team underpinning its dynamic paygate. Simply put, it uses machine learning to know when to ask readers to pay for a subscription to the website depending on their news habits and preferences. The point is that two readers will get two different experiences.

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Case Studies

Case Study: Sophi Social for The Globe and Mail

The Globe and Mail was posting 22 articles to Facebook daily. But, as Canada’s leading newspaper, The Globe was creating much more content than that and we wanted to share more of our ambitious journalism online each day with our audience. So, we turned to our AI-powered solution, Sophi Social, to figure out the optimal post frequency to get more articles to our readers without diminishing engagement. Sophi Social was able to identify what would be our best-performing content on Facebook and autonomously post 50% more articles. This increased reach and engagement dramatically. What surprised us even more was that Sophi Social also increased subscriptions by 215%.

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