When any news organisation starts down the path of paywalled content, one big question that they face is the question of what to paywall.

The Globe and Mail is Canada’s foremost news media company, leading the national conversation and effecting policy change through brave, independent journalism since 1844. The Globe’s award-winning coverage of business, politics and national affairs reaches six million readers every week in print and online. The Globe believes the future of journalism lies in its ability to bring readers the stories they both want and need to know. That’s why the company invested in innovation and data science, hiring data scientists from leaders in the tech industry to develop Sophi – an artificial intelligence platform for Natural Language Processing, prediction and optimization – and used it to automate the curation of content on its websites and digital properties.