Insights

News

Pat White writes about how Sophi.io impacts journalism in Canada

Sophi was recently mentioned on patwhite.com as an example of AI technology that’s making an impact on Canadian journalism. Pat writes:“the use of digital media is certainly not going to decrease. The media must therefore learn to operate in this universe by trying to maximize its interactions as much as possible. And it is from this perspective that an analysis of AI-related tools becomes relevant. This technology could in fact offer a range of possibilities to media companies for improving journalistic content and generating additional revenue. There are several successful initiatives, such as The Globe and Mail and its Sophi tool...”

Read More

News

Sophi.io Wins WAN-IFRA’s North American Digital Media Award

WAN-IFRA Digital Media Awards North America 2021

Sophi.io, The Globe and Mail’s artificial intelligence-based automation, optimization and prediction engine, won WAN-IFRA’s 2021 North American Digital Media Award for the second year in a row - this time in the category of Best Paid Content Strategy.The North American Digital Media Awards honour news publishers that have delivered cutting-edge, unique and original digital media projects in the past year.

Read More

News

Sophi.io Wins Digiday Media Award for Best Publisher Platform

The Globe and Mail’s Sophi.io Wins Digiday Media Award

Sophi.io, The Globe and Mail’s artificial intelligence-based automation, optimization and prediction engine, won the 2021 Digiday Media Award for Best Publisher Platform, which recognizes technology that is most successful in helping publishers achieve their goals.“AI is an essential technology for helping publishers add authentic value to stories — extending their measure of success beyond page views and virality. For example, Sophi is able to provide data on how much each article on The Globe and Mail contributes to subscriber retention, acquisition, registration potential and advertising dollars. Additionally, to effectively deploy machine learning, around 10% of The Globe and Mail’s workforce is now data scientists and engineers, hired to develop Sophi and grow the strategy even further,” Digiday said.

Read More

News

Nieman Lab writes about Sophi Dynamic Paywall

Sarah Scire writes, “The Online News Association is holding its annual conference this week. One early highlight was Sonali Verma — senior project manager at The Globe and Mail, the largest newspaper in Canada — leading an absolute masterclass in dynamic paywalls on Tuesday.The Globe and Mail’s artificial learning technology, called Sophi, uses deep-learning techniques to automate and optimize as many publishing decisions as possible. Sophi, which was developed in-house at The Globe and Mail and has since been adopted by more than 50 outlets across 11 different publishers, helps curate homepages, choose which articles to post on Facebook, and more.

Read More

News

Layout International Partners with Sophi.io to Fully Automate Print Production

Sophi.io Partners with Layout International to Automate Print

Sophi.io, a suite of AI-powered optimization, prediction and automation tools developed by The Globe and Mail, has partnered with Layout International, a supplier of cutting-edge enterprise technology, to transform print production. Sophi will provide the smart AI/ML technology to fully automate the end-to-end print production workflow to save publishers time and money and enable them to focus on creating high quality content.Print laydown is typically a long and arduous process, involving multiple editors and page designers and taking hours to complete. Without the rigid constraints of a template, Layout International customers will now have the opportunity to create a print-ready paper that is indecipherable from a paper prepared by human page designers, and the entire process takes just minutes. And for Layout International’s over 200 customers, this partnership means seamless integration of Sophi into their current NewsPublish editorial workflow.

Read More

See for Yourself

Get in touch today to learn how Sophi can transform your business.

Get Started