Sophi.io, The Globe and Mail’s artificial intelligence-based automation, optimization and prediction engine, won WAN-IFRA’s 2021 North American Digital Media Award for the second year in a row - this time in the category of Best Paid Content Strategy.The North American Digital Media Awards honour news publishers that have delivered cutting-edge, unique and original digital media projects in the past year.

Sophi.io, The Globe and Mail’s artificial intelligence-based automation, optimization and prediction engine, won the 2021 Digiday Media Award for Best Publisher Platform, which recognizes technology that is most successful in helping publishers achieve their goals.“AI is an essential technology for helping publishers add authentic value to stories — extending their measure of success beyond page views and virality. For example, Sophi is able to provide data on how much each article on The Globe and Mail contributes to subscriber retention, acquisition, registration potential and advertising dollars. Additionally, to effectively deploy machine learning, around 10% of The Globe and Mail’s workforce is now data scientists and engineers, hired to develop Sophi and grow the strategy even further,” Digiday said.