Case Studies

Case Study: Sophi Social for The Globe and Mail

The Globe and Mail was posting 22 articles to Facebook daily. But, as Canada’s leading newspaper, The Globe was creating much more content than that and we wanted to share more of our ambitious journalism online each day with our audience. So, we turned to our AI-powered solution, Sophi Social, to figure out the optimal post frequency to get more articles to our readers without diminishing engagement. Sophi Social was able to identify what would be our best-performing content on Facebook and autonomously post 50% more articles. This increased reach and engagement dramatically. What surprised us even more was that Sophi Social also increased subscriptions by 215%.

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WordPress VIP interviews

Gordon Edall, VIP of, was recently interviewed by WordPress VIP for their Technology Partners series on how they can help enterprises beat growth goals and iterate quickly. Here’s a sneak peek:“What trends are you seeing in the market? The intense pressure Covid put on every business shone a spotlight on all the inefficiencies that publishers struggle with and opened all of our eyes to the need to capitalize on new opportunities. We see a dawning recognition that content publishers, supported by AI, ML, NLP and automation, can simply be more effective. These cutting edge technologies help you become and remain a more aggressive and ambitious organization that takes full advantage of the resources you have.”

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4 content lessons learned from journalism that can help brands

Content publisher

In the two and a half decades that I have worked in newsrooms, I have constantly been surprised by our readers. They are willing to pay for what? They pay us more than what they pay Netflix every month – and then spent most of their time reading what?Here are four lessons I’ve learned that anyone who produces content should be aware of:

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Pat White writes about how impacts journalism in Canada

Sophi was recently mentioned on as an example of AI technology that’s making an impact on Canadian journalism. Pat writes:“the use of digital media is certainly not going to decrease. The media must therefore learn to operate in this universe by trying to maximize its interactions as much as possible. And it is from this perspective that an analysis of AI-related tools becomes relevant. This technology could in fact offer a range of possibilities to media companies for improving journalistic content and generating additional revenue. There are several successful initiatives, such as The Globe and Mail and its Sophi tool...”

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