Sophi-driven pages outperform human curated pages by a significant margin and free up publisher resources so that they can focus on finding the next story that matters.
Invisible, automated curation of your home and section pages to streamline your team’s workflow. Continuously optimize the performance characteristics of the site based on demand and your brand, so the content is always the right fit.
‘’The newsroom of the future is one where journalists can focus on finding and telling great stories – something that machines can’t do. This is why we asked our data scientists to automate the webpages, slowly and carefully testing the results before gradually implementing it across practically the entire site. And I’m thrilled with the results.‘’
Sophi Automation was born in the newsroom of The Globe and Mail and has helped Canada's leading newspaper to remain a leader in the industry.
*Results based on A/B testing on theglobeandmail.com against traditional curation.
Sophi’s print laydown technology powers intuitive, automated page laydown through our CMS partners. Save time and resources by running and re-running a full laydown in under 10 minutes as demands change.
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