Sophi-driven pages outperform human curated pages by a significant margin and free up publisher resources so that they can focus on finding the next story that matters.

Sophi Next

Sophi Next is next-generation workflow optimization. By using Natural Language Processing to predict value prior to publication, we can identify what to promote next on the homepage.

‘’The newsroom of the future is one where journalists can focus on finding and telling great stories – something that machines can’t do. This is why we asked our data scientists to automate the webpages, slowly and carefully testing the results before gradually implementing it across practically the entire site. And I’m thrilled with the results.‘’

-David Walmsley, Editor in Chief, The Globe and Mail

Developed, tested and trusted by the #1 news brand in Canada.

Sophi was born in the newsroom of The Globe and Mail and has helped Canada's leading newspaper to remain a leader in the industry.

Increase in CTR from homepage
Increase in subscriber acquisition rate
Automation of The Globe website

*Results based on A/B testing on against traditional curation.

SophiSite Automation

Invisible, automated curation of your home and section pages to streamline your team’s workflow. Continuously optimize the performance characteristics of the site based on demand and your brand, so the content is always the right fit.

SophiPrint Laydown

Intuitively automate page laydown using Sophi’s Print Laydown. Save time and resources by running and re-running a full laydown within seconds as demands change.


Curate your content-based products like newsletters, alerts and financial products automatically using Sophi Experiences, and ensure that you’re building on and leveraging insights on every platform and reader touchpoint.


Determining which content will gain traction on social media platforms can often feel like a guessing game. Sophi Pop can make recommendations based on which content supports your unique business goals, from clicks to new subscriptions to shares.

See for Yourself

Get in touch today to learn how Sophi can transform your business.

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