Analytics
With Sophi, your team will have the power to look beyond counting clicks, impressions and time spent on an article; they’ll be empowered to make better decisions. These cutting edge tools allow you to see your content through the lens of performance and potential, as defined by your own measures of success.
Sophi Now
Sophi Now’s innovative heads-up display doesn’t just show you which content is most popular. It helps editors see how content is living up to its potential. The simple visual interface allows you to see your own content in the context of where it sits on the page, so your team can make smarter decisions in real time. Not every decision-maker on your team speaks spreadsheet. That’s why Sophi’s traffic analysis includes beautiful charts and data visualizations, as well as plain-language, user-friendly text summaries.
Awards and Recognition
North American Digital Media Awards May 2020
1st place in Best Digital News Start-Up
Sophi Dive
Unlike other newsroom analytics tools, Sophi Dive measures the performance and benchmarks for your content based on the tactical and strategic priorities you’ve set. This means the entire organization is working toward the same definition of success.
