Automation and Predictive Paywall Decisioning for Enterprise-Level Publishers
From automated content curation to first party data activation and predictive decisioning engines, Sophi's AI-powered platform helps modern publishers make vital strategic and tactical decisions to transform their business.
Mather acquires Sophi
We’re excited to share that Sophi has been acquired by Mather Economics! Together, Sophi's AI-powered products and combine with Mather’s strategic advisory services to help publishers and media companies digitally transform.
Automate Invisibly
Sophi driven pages outperform human curated pages by a significant margin and free up resources so that your team can focus on creating the next piece of content.
Unlock Hidden Value
Reduce the time and resources dedicated to analysis and curation and uncover more value in the content your team already creates, without the guesswork.
Turn Metrics into Meaning
Unlike other tools, Sophi doesn’t just count clicks. For the first time, you’ll see beyond clicks and shares, and learn which content delivers real value - acquisition, retention, sales, and so on.
Customers
How The West Australian drove revenue using Sophi
Subscriptions rose dramatically as Sophi found hidden pockets of value, allowing busy editors to focus on journalism, The West’s Bethany Chismark explains
‘’We wanted to see how much farther Sophi could take us, so we tested Sophi Content Paywall on one of our largest sites. The results were transformative. We were hoping for a 10% lift in conversion rate and Sophi delivered four times that result. We’re continuing to roll out Sophi solutions across more of our sites as we speak.‘’
Developed, tested and trusted by the #1 news brand in Canada.
Sophi was born in the newsroom of The Globe and Mail and has helped Canada's leading newspaper to remain a leader in the industry.
*Results based on A/B testing on theglobeandmail.com against traditional curation.
Our Partners
We’re proud to partner with the world’s leading companies.
Sophi Solutions
It’s easy to make the best decisions when you have the right tools.
Sophifor Paywalls
Take the guesswork out of identifying subscriber-only stories with best-in-class content and fully dynamic paywall engines. You’ll finally understand which content users will pay to access, and which content delivers more value through advertising revenue.
Sophi-PoweredPrint Automation
Sophi’s print laydown technology powers intuitive, automated page laydown through our CMS partners. Save time and resources by running and re-running a full laydown in under 10 minutes as demands change.
SophiSite Automation
Streamline workflow by using Sophi Site Automation to curate value-driven content across all of your platforms, and free up your team to focus on creating the next content campaign.
Sophifor First Party Data
Sophi’s technology system is designed to get you to the highest value state as quickly as possible, and it is fully dynamic and personalized in real-time. Sophi knows when to ask a user to register with an email address, and when to leave them alone.
SophiPredictive Decisioning Engine
Sophi Predictive Decisioning Engine is a fully dynamic, real-time system that analyses both content + user-propensity so you don't ask someone to sign up for a low value newsletter when you actually want them to take out their credit card and make a purchase.
Awards
Sophi is recognized internationally.
