Automation and Predictive Paywalls for Modern Publishers

From automated content curation to first party data activation and dynamic paywall engines, Sophi is an artificial intelligence system that helps publishers make vital strategic and tactical decisions to transform their business.

Automate Invisibly

Sophi driven pages outperform human curated pages by a significant margin and free up editorial resources so that they can focus on finding the next story that matters.

Unlock Hidden Value

Reduce the time and resources dedicated to analysis and curation and uncover more value in the content your team already creates, without the guesswork.

Turn Metrics into Meaning

Unlike other tools, Sophi doesn’t just count clicks. For the first time, you’ll see beyond clicks and shares, and learn which content delivers real value - acquisition, retention, etc. - in real time.


Sophi is recognized internationally.

INMA Global Media Award Winner 2021
Digiday Media Award Winner 2021
Online Journalism Awards 2020
World Digital Media Awards 2020
North American Digital Media Awards May 2020

Developed, tested and trusted by the #1 news brand in Canada.

Sophi was born in the newsroom of The Globe and Mail and has helped Canada's leading newspaper to remain a leader in the industry.

Increase in CTR from the homepage
Increase in subscriber acquisition rate
Automation of The Globe website

*Results based on A/B testing on against traditional curation.

Our Partners

We’re proud to partner with the world’s leading companies.

Arc Publishing
Wordpress VIP
Stibo DX

Sophi Solutions

It’s easy to make the best decisions when you have the right tools.


Streamline workflow by using Sophi Site Automation, Sophi Social and Automated Print Laydown to deliver value-driven content across all of your platforms, and free up your team to focus on chasing their next story.

Sophifor Paywalls

Take the guesswork out of identifying subscriber-only stories with best-in-class content and fully dynamic paywall engines. You’ll finally understand which stories users will pay to access, and which stories deliver more value through advertising revenue.

Sophifor First Party Data

Sophi’s technology system is designed to get you to the highest value state as quicky as possible, and it is fully dynamic and personalized in real-time. Don’t ask someone to sign up for a low value newsletter when you actually want them to take out their credit card and make a purchase.


Gain insights about how your content is performing in real time, with an easy to use heads-up display that your entire team can understand. Setting benchmarks, measuring performance and making future decisions has never been easier or more transparent.

See for Yourself

Get in touch today to learn how Sophi can transform your business.

Get Started