Automation and Predictive Paywalls for Modern Publishers

From automated content curation to predictive analytics and paywalls, Sophi is an artificial intelligence system that helps publishers make vital strategic and tactical decisions to transform their business.

Automate Invisibly

Sophi driven pages outperform human curated pages by a significant margin and free up editorial resources so that they can focus on finding the next story that matters.

Unlock Hidden Value

Reduce time, and resources dedicated to analysis and curation and uncover more value in the content your team already creates, without the guesswork.

Turn Metrics into Meaning

Unlike other tools, Sophi doesn’t just count clicks. For the first time, you’ll see beyond clicks and shares, and learn which content delivers real value, in real time.

Developed, tested and trusted by the #1 news brand in Canada.

Sophi was born in the newsroom of The Globe and Mail and has helped Canada's leading newspaper to remain a leader in the industry.

17%
Increase in CTR from homepage
10%
Increase in subscriber acquisition rate
99%
Automation of The Globe website

*Results based on A/B testing on theglobeandmail.com against traditional curation.

Sophi Tools

It’s easy to make the best decisions when you have the right tools.

SophiAutomation

Streamline workflow by using Sophi Site Automation, Print Laydown, and Sophi Experiences to deliver value-driven content across all of your platforms, and free up your team to focus on chasing their next story.

SophiPaywalls

Take the guesswork out of identifying subscriber-only stories with best-in-class user- and content-propensity modelling and targeting. You’ll finally understand which stories users will pay to access, and which stories deliver more value through advertising revenue.

SophiAnalytics

Gain insights about how your content is performing in real time, with an easy to use heads-up display that your entire team can use. Setting benchmarks, measuring performance and making future decisions has never been easier or more transparent.

See for Yourself

Get in touch today to learn how Sophi can transform your business.

Get Started